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Geranium on Leaf
Geranium in Beaker

Optimized beauty begins here.


Our scientists follow a three-step approach that is essential in crafting every product we make for both hair and skin. Our products are prepared for exceptional results.

Advanced ApotheCARE Approach

  • STEP 1 <span>precise selection</span>

    Precise Selection

    Our ingredients are precisely selected from nature, and renowned for their hair and skin benefits.

    Our curated ingredients come from revered sources around the world, covering 5 continents and rich soils ensuring they reach their fullest potential.

  • STEP 2 <span>phyto-extraction technique</span>
    Geranium on Leaf

    Phyto-Extraction Technique

    Concentrated energy waves burst plant cells to capture the core essence of each botanical, creating our exclusive phyto-blend. Combined into our powerful formulas, this phyto-blend is essential to our unique product composition.

    Through our phyto-extraction technique, more phyto-nutrients are released and ensures purity in the quality of each essence.

  • STEP 3 <span>unique slow infusion process</span>
    Geranium in Beaker

    Unique Slow Infusion Process

    Every ingredient added slowly and meticulously. Every second of mixing timed. Every degree of temperature controlled. This process maximize the quality and performance of our products.

    When combined with cutting-edge control of time and temperature, the potential of each ingredient is maximized for a high-performance formula.

The best products start with the highest-quality ingredients, but our obsession with the science amplifies this further. It ensures we get the most from every drop."

Matthew Seal, Biochemist and Founding Team Member, ApotheCARE Essentials


Each ingredient has its own renowned benefit. We have extracted the natural essences from these 6 ingredients to formulate our exclusive phyto-blend.

Ginkgo Biloba, Burdock Root, White Willow Bark, Sage, Sea Buckthorn, Rosemary
Ginkgo Biloba, Burdock Root, White Willow Bark, Sage, Sea Buckthorn, Rosemary

white willow bark

Sourced from France, it's known as the “Tree of Life” in almost all cultures, and for its soothing and recovery properties.

ginkgo biloba leaf

Known for its regenerative properties, it grows dioeciously (can be female or male), and is therefore recalled as “Yin & Yang” in China where it is sourced.

burdock root

Sourced from France, it has been used for centuries by Western herbalists in Chinese and Ayurveda medicine, and it is renowned for its balancing and purifying properties.

sage leaf

Sourced from France, Bulgaria, Morocco, Albania, Italy, Turkey, or Spain, it was considered sacred in both ancient Greece and Rome, and is known for its fortifying properties.

seabuckthorn fruit

Sourced from Romania and Hungary, it's used to help treat skin conditions and digestive, circulatory, and respiratory problems. It's also known to revitalize and promote resilience.

rosemary leaf

Sourced from France, Spain, and Tunisia, it's a perennially green and highly-perfumed shrub from the Mediterranean. It's been grown in gardens for use as a natural remedy, renowned for its protective properties.